Getting to Yes: Negotiation and Persuasions Lessons from Dr. Uli Iserloh

We're doing a different take on negotiation and persuasion by talking to one of the smartest marketing minds I know - Uli.

As a marketing technologist and certified Ontraport/Infusionsoft/Clickfunnels consultant, Uli Iserloh has been advising entrepreneurs and organizations on marketing strategy and marketing technology for over 17 years — specializing in building automated marketing systems that position practitioners as the go-to experts in their community.

After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional Medicine leaders.

Highlights:

• "Features tell, stories sell"
• You can't really automate connection
• How to be persuasive with authority and connection
• What is the biggest negotiation/ persuasion task in your life and how did it feel
• "First dollar is the hardest" - what are your tips to selling, marketing, and persuasion when you're a newbie in business?
• How to develop an intuition for better persuasion
• How to improve absorption of information (for better relationships, and market research)

Fueled with the mission of developing strategies that sell health and wellness services to people, Uli is taking an ultra-ethical approach to marketing.

Check out his podcast: Getting to Yes for more conversations about persuasion and negotiation.